Management Training - Improving Your Networking Skills

by Lucy Cadman @ Developing People


I freely admit that I probably spend way too much time on the internet. It seems to be one of those things that is just like Marmite – you either love it or you hate it. And my relationship with the internet is definitely a love affair.

In third place, I would say, is reading and replying to emails. They are such a quick and easy way to keep in touch, especially with those who don’t live locally, or indeed who are from another country altogether. You can cram so much into one single email that you couldn’t probably fit into an expensive international phone call, although I must admit that I ought to get off my sofa and walk round to see my friend who lives in the next street as opposed to emailing her!

Second place is likely to go to using forums. With a number of fairly diverse hobbies (ranging from Ballroom Dancing via Classic Car ownership through to the keeping of several Tarantulas, and all manner of things in between!), I am often on the search for information, supplies, and the company of like-minded people. Forums provide a wealth of information at the touch of just a few buttons, and it is pretty easy to get absorbed into the community feel of such sites.

Without a doubt, in top place is Facebook, and other similar networking sites such as LinkedIn. I can misplace hours at a time keeping up with what friends all over the world have been doing, and keeping everyone up to date with my latest dancing injury, my newest car purchase, or the hiding place of my most recently escaped Tarantula. I can relay news to a couple of hundred friends, old and new, again at the touch of just a few buttons.

In today’s technological times, social and professional networking sites are a quick and easy way to give you access to a large network of people via your computer. Here are five top tips to help you use the internet successfully for networking purposes:

1. Don’t mix business and pleasure. Be careful about the way you use your business networking sites (for example, LinkedIn) as opposed to the way you use your social networking sites (for example, Facebook). If possible, keep business and pleasure completely separate online – don’t invite professional contacts to link with you on social networking sites, and vice versa. The last thing you really want is your professional contacts to be reading all about how you got a bit tipsy at the weekend, or your poorly dog needing to be taken to the vets!!
2. Take the time to look up old contacts. By adding just one contact to your online network, you will often gain access to hundreds more people who are interested in a similar vein of work, or who have professional skills that may be useful to you. Take the time and trouble to look up people you haven’t contacted in a while, and make use not only of their skills, but also of the skills of the people they network with.
3. Be careful how you come across. Remember that the written word does not have the advantage of body language to emphasize its true meaning. Words can easily be misunderstood across a computer screen, so if in doubt, leave it out!
4. Think what your legacy will be. Where as the spoken word is gone the moment it has been said, the written word has a much more lasting legacy. Never type anything out in temper, as it may be difficult to retract it, by which point the damage is already done. Be polite, courteous and professional at all times.
5. Beware of addiction! Networking sites can be incredibly time-consuming. Whilst they are a very important and useful resource, stay aware of how much time you spend using them, and don’t let this become proportionally imbalanced to the amount of work you generate from networking in this way.

One of these days, I will take my own advice on that last point … promise!