Who decides on the value from a coaching assignment?

The question of who should decide is an interesting one. Given that the non-directive coaching process is all about a 1 to 1 relationship between a coach and a coachee helping them to understand their reality, issues and opportunities, both inside and outside work, then this suggests that they should be the person who fundamentally decides whether or not the coach and the coaching process is working well for them.

However there are a number of other parties involved in this coaching work who could and should have a view on the value and effectiveness of any particular coaching assignment.
The organisational sponsor who initiates this coaching work has presumably done so with a need and objectives in mind for the coachee. Ideally this has been detailed in a written brief that is given to the prospective coach and coachee so that the process can start out in a clear and open way. This brief and any objectives, learning outcomes or performance improvements included can then be used as the basis for a future evaluation of the effectiveness and value of the coaching and its impact.

The line manager of the coachee should be involved and provide input to this brief and be committed to supporting, monitoring and helping the coachee to achieve the objectives laid out for them in this brief. They would then be in a good position to assess the effectiveness, impact and value of the coaching during and after the end of the assignment. Quite often the line manager and sponsor are one and the same person. Sometimes the sponsor is from HR and sometimes a more senior manager in the organisation. Occasionally the coachee and sponsor of this coaching work are the same person, in which case it important to have another person or objective performance measurement basis outside this direct coaching relationship to use as an input basis to assess the impact and value of this coaching work.

Feedback questionnaires are also a useful tool to check on the impact and value of the coaching. I send these out to all of my coaching subjects periodically every 6 months to ask for feedback about the effectiveness of my coaching and its impact on their thinking, action and performance. I also do this after the end of an assignment to gain final input into the impact and value of my coaching work.

In conclusion whilst it is fundamental to assess the value of coaching as perceived by the core subject, the coachee themselves, it is also important to get the views of other managers and sponsors involved in the work and to measure effectiveness against some pre-determined performance improvement objectives or criteria.